Rob Maddox | Advertising and Marketing Communications Professional

Rob Maddox

Experienced Advertising and Marketing Communications Professional

Welcome.

Look around. Opportunity is everywhere. Maybe it’s just outside your door, about to knock. Perhaps it’s on the Internet, or even somewhere as near as your smartphone. Aside from recognizing it, the most important thing about seizing an opportunity is the action you take to realize it. - That's where I come in.

My name is Rob Maddox and I am a business leader and marketing communications professional that for over 25 years has worked with companies to turn their marketing challenges into realized opportunities. I have the experience, knowledge, and passion to create marketing strategies and campaigns that integrate traditional marketing methodologies with next generation digital marketing, online media, optimized public relations and content, social media, and search engine marketing (SEM/SEO) tools and techniques to engage customers, generate meaningful results and dramatically improve ROI.

If these are capabilities and attributes that you are looking for then please read on. If you think you might have found the type of person you're looking for then lets connect and explore the possibilities.

creative & innovative forward thinking leadership with a smile

Career Profile

An accomplished business leader and marketing professional with over 25 years progressive experience in
all aspects of B2B and B2C, marketing, advertising and public relations encompassing:

  • Agency Business Management & Direction
  • Team Development & Leadership
  • Budget Management & Cost Controls
  • Strategic & Brand Planning
  • Marketing Research & Competitive Analysis
  • Concept & Creative Design
  • Content & Copy Development
  • Production & Execution Management
  • Media Planning & Placement
  • Sales Promotion & Business Development

Professional Strengths

  • In-depth knowledge of traditional marketing and media methodologies as well as next generation Internet marketing and advertising tools including website design and usability, search engine optimization, content creation and social media marketing.
  • Working knowledge of website and campaign analytics for identifying trends and implementing tactics for continuous improvement.
  • Superb written communication, interpersonal and organizational skills.
  • Experienced with Google Ad Words, HTML, cascading style sheets, e-mail marketing and database management tools.
  • Ability to teach and explain the use of tools to internal and external customers.


  • Goal-oriented with the ability to handle multiple tasks.
  • Attention to detail and ability to achieve set targets within budget and deadline.
  • Proficient skill and experience working in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver), Final Cut Pro, Keynote, PowerPoint, Word, Excel, as well as online CRM and marketing automation software suites including Salesforce, Basecamp, Highrise, HubSpot, Marketo, Eloqua, PR Newswire and most social media and directory platforms.
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Experience.

Strategy & Brand Planning

Strategy and brand planning provides guidance in fulfilling your company's mission with maximum efficiency and impact and is always the starting point for my process. In creating effective and useful strategic and branding plans for clients, it is important to consider each organization's capabilities and strengths, weaknesses and limitations, both objective and subjective from a wide array of sources. With this information specific goals can be articulated, action steps can be defined, and necessary resources can be identified and put into place.

Web Development

A functional and engaging website is a key component of every marketing plan. For 15 years I have led project teams in the planning, design, development, production and ongoing administration of client websites. I believe that there are four key attributes that must be considered in the development of every website — usability, design, visibility and flexibility. Focusing on these attributes, allows me to develop websites that resonate with visitors, encourage ongoing engagement, and provide client companies with the ability to increase trust and authority among their target audience.

SEO Strategies

Proper search engine optimization (SEO) begins with understanding your business, marketing and website goals. Your goals will define the audience and personas to be targeted, the information that they will find helpful, and the tactics to be employed to move them into and through your sales/conversion funnel. Defining and understanding these goals will help drive decisions for preparing your website content and SEO campaign to attract visitor traffic.

Branding & Creative Design

Your brand is the foundation upon which your entire organization and marketing effort is built. It is defined by the experiences and perceptions of customers, prospects and employees, and should clearly identify what makes your organization and products different. With over 25-years of branding experience, I can help your company connect with your target audience through the development and implementation of:

  • Brand messaging
  • Brand names, taglines, strategy and rollout
  • Brand monitoring and response strategy
  • Collateral and Content
  • Websites

Public Relations

Public Relations (PR) is an essential component to a comprehensive marketing strategy. PR is not about making your organization appear more remarkable than it truly is, counting press clippings and generating impressions; rather it’s about listening to your audience, sharing your unique story, creating connections, gaining influence, and building loyalty in a measurable and meaningful way. It is my belief that PR reaches and influences every audience that is relevant to your organization, and goes far beyond traditional media relations and publicity to include such activities as:

  • Analyst/Stakeholder relations
  • Community relations
  • Crisis communications
  • Customer relations
  • Employee relations
  • Mainstream media relations (TV, radio, print)
  • Media rooms
  • Optimized press releases
  • Publicity
  • Social media relations (bloggers, forum moderators, influentials)
  • Speaking campaigns

Internet Marketing

A crucial element of every Internet Marketing plan includes identifying the different buyer persona profiles that should be targeted. These personas include both demographic and behavioral traits. Once customer personas are established, campaign goals, supporting relevant content/tools, and marketing channels can be identified to support each stage in the lead nurturing and sales conversion process. Stages in the conversion process to be considered in designing your Internet marketing program include: Awareness, Traffic Building, Lead Generation, Lead Nurturing and Conversion.

Once the Internet marketing process and timing of content distribution is established, it is imperative to continuously look for ways to improve results through testing and optimization based on customer group segmentation, content, distribution channels and timing.

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Featured Work

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Professional Development and Education

As an advertising and marketing executive my mission in business is to lead, and be a trusted advisor to my clients. I believe that a company's advertising and marketing efforts should be authentic, integrated and measurable. I strive to be a catalyst for change and improvement, always seeking solutions that will provide far reaching results. My career success continues to result from my passion for continuous learning, collaboration and innovation, as well as an ability to communicate and share my vision effectively with clients and team members.

Current Position Highlights

For the past 23 years, I have served as the president and managing director of Maddox Marketing Group, Inc., a full service marketing communications and digital media agency that concentrates on the integration of online advertising and media, content, public relations, social media and search engine marketing into campaigns that deliver measurable results efficiently and effectively. In this role I am responsible for:

  • Handling all aspects of day-to-day agency business management including strategy and planning functions, budgeting and finance, sales and client relations, hiring, training and managing staff, and office/studio operations.
  • Establishing and directing agency business development plan and agency pitch team leadership.
  • The analysis, development, consensus building, and execution of strategic advertisng/marketing/public relations plans, and creative platforms for client accounts.
  • Managing multiple project tactics like online competitive analysis, keyword research, blog implementation, search optimization, link building and paid search marketing.
  • Establishing, negotiating and adhering to client budget parameters.

Career category experience includes: Start-up/Early Stage, Manufacturing/Distribution, Entertainment/Communications, Health/Human Services, Specialty Foods/Hospitality, Financial/Professional Services, Automotive, Economic/Community Development, and Non-Profit companies and organizations.

Education.

Bachelor’s degree in Communications with a major in Radio/Television Sales, Administration and Management from Ohio University, Athens, Ohio, June 1981

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Let's Connect

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